Imabari Towels - Universally Renown For High Quality
Towel manufacturing epitomizes the industry of Ehime. Over 1,000 towel 
makers, textile printers and embroiderers are concentrated in Imabari City 
and its surrounding district, forming a major production center. A leading 
industry of Ehime, Imabari towels are renown for their high quality and 
are distributed not only nationally, but are also exported internationally 
to the United States and Europe.

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Establishing Factories Overseas in Search of Material
Over half of the cotton yarn used for the Imabari towels are imported 
from overseas from such nations as China, Korea, Pakistan, etc. Recently, 
there have been increasing calls to set up factories overseas. More and 
more companies are branching out their operation to such countries as 
Thailand and China to set up joint ventures with local companies. There 
is also an example of one company that has established a 100 percent 
financed subsidiary in Talian City in China. In seeing the importance of 
the transferal of technology, companies have been actively working 
towards this goal. For instance, a number of trainees from China have 
come to Ehime to study the technical skills and technology of the 
industry in Ehime. 

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