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The Secret of Staying on Top
The sunny hillsides and low level of precipitation, make Ehime ideal for the
cultivation of mandarin oranges and thus Ehime has been Japan's top producer
of mandarin oranges since 1970. Especially in the southwestern and island
regions of the prefecture, a majority of farmers cultivate mandarin oranges.
To keep its competitive edge, Ehime has been experimenting with expanded
greenhouse cultivation and the introduction of new types to meet consumer
needs, such as the pre-season mandarin orange. Iyokan oranges, which were
originally developed in Matsuyama, are delicious and have a sweet aroma.
Ehime is also the top producer of Iyokan oranges, holding an approximate 70
percent share of Japan's Iyokan market.
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