Ehime has the fifth longest coastline in Japan, measuring over 1,625 km.
The prefecture stretches from northeast to southwest, with industry
concentrated on the east coast. The center, including Matsuyama, serves
as the political and economic base, with fruit cultivation and marine
products industries concentrated in the south. In Japan, Ehime is the
largest producer of citrus fruit, such as the mandarin orange, and is
also a leading producer of pearls and fish. Ehime utilizes its
environmental characteristics to give its industries a unique status.